The dramatic growth of digital platforms offers new strategies to play with to grow your presence online.Topics discussed• Personalization, emails or messages to communicate with potential consumers • Using video-based content, live streaming, etc. • Content that takes no effort - strategizing content • User-generated content (UGC) • Using keywords to drive traffic Zero-Click • Google is designed so that people don't need to go further than their search. (In 2020 65% of Google searches ended without a click) •…