hosted by Carissa Cosgrove of Shopify From creating your brand's unique value proposition to writing your product description, storytelling is an art and doing it successfully will help you capture sales along with customer loyalty. In this workshop, you'll learn how to make your brand distinct and how to communicate why shoppers should buy from you in your About Us and Product pages to drive conversions. Carissa Cosgrove has worked with thousands of businesses as a consultant, editor, content creator,…

If you’re thinking about starting a business, conducting market research is a great place to start. In this interactive workshop, attendees will learn how to assess the business environment to spot opportunities, risks, and customers for their business idea through primary and secondary research methods. In addition to learning the theory behind key market research principles, this workshop will cover strategies and tools that can be implemented right way. While having a business idea is not mandatory for this workshop,…

The session will be delivered by subject-matter experts from the Ministry of Labour, Training, and Skills Development. As the province re-opens from the COVID-19 pandemic, the Ministry of Labour, Training and Skills Development is hosting an online information session to help you understand your employment standards and occupational health and safety rights and obligations as they relate to COVID-19.The session will be delivered by subject-matter experts from the ministry who will answer frequently asked questions the ministry receives about COVID-19,…

During this workshop, we will discuss navigating the journey from Maker to Manufacturer. The primary question to be discussed is how a Maker maintains the integrity, quality and reputation of their product or brand, while applying manufacturing principles geared towards scaling their production and accessing new markets. The element of self-identity and close connection we Makers invest in both our products, and creative process, adds an additional level of complexity to growth and entrepreneurship. For a Maker, the decisions necessary…

An in-depth look at funding resources from grants to micro-loans, through to venture capital. Do you want to follow your passion to create a business that puts people and planet first? You are not alone.Social enterprise has taken off around the world as demand grows for market solutions that are inclusive and sustain our planet.In this session, you will gain an in-depth look at funding resources from grants to micro-loans, through to venture capital. We will spend time on your…

Dig further into market research for your business in Market Research 201! In this 2-hour, interactive workshop, attendees will focus on using market research methods to further identify their customers, competitors, and market size. In addition to learning the theory behind key market research principles, this workshop will cover strategies and tools that can be implemented right away. While no prerequisites are mandatory for this workshop, attendees will get the most out of the session if they have attended Market…