iKare.Med aims for $9M in revenue

Today, in addition to leading a medical devices and e-commerce retail startup, Cornwall’s Karen Brunet trains for and competes in triathlons and rides horses. Not bad for someone who suffered from a series of misdiagnosed medical issues since she was 12 including endometriosis, polycystic ovary syndrome, followed by multiple surgeries to treat these in her 30s including the post-pregnancy hysterectomy which all finally led her to experiencing urinary incontinence.

“I like to say that I made a business by peeing my pants,” joked Brunet. “I refused to wear adult diapers and hated layering pads before workouts or playing outside with my two girls, therefore I could easily empathize with men’s and women’s ‘bladder leak’ frustrations. This is why I’m devoted to providing better, insurable and reusable options for dealing with urinary incontinence.”

With a global market of over 400 million people affected by some form of incontinence, those options include an imported line of products, and Canadian-made natural supplements offered through the ActivKare e-commerce brand. It also includes Cntrl+, a new product she invented for female incontinence that can be used internally up to five days at a time, then cleaned and reused.

With a background in international sales honed at Prince Edward County’s Huff Estates Winery, founded by her mentor and plastics entrepreneur Lanny Huff, Brunet started her own entrepreneurial journey in 2015. She successfully sourced and distributed incontinence products for the North American market. But then a key supplier failed to secure international medical certifications, leaving her and her customers stranded.

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