How Entrepreneur Dan Fallak Monetized the Word “Amazeballs”

Dan Fallak, a client of Launch Lab’s with his product VersaTile, which is a line of custom coasters, has written an article about how he monetized the popular saying “amazeballs“. It’s a really great read about how he used the already existing marketing power of this popular colloquialism and turned it into a consumer product that absolutely flew off the shelves.

Read the full article here.

Help Dan out by taking a look at his Indigogo campaign here.