Facebook for Business: 10 Marketing Tips on How to Use it Effectively

Did you know that 1.9 billion people are logging in daily? Facebook is still the most popular social platform around.

I’m sure you know by now that if you want your business’ content to reach your consumers, you need to have a Facebook presence in order to attract and engage visitors, drive them to your website and convert them into leads.

Here are 10 ways you can make the most of your Facebook page:

1. Create a business Page, not a personal profile.

It’s very important that you create a business page and NOT a personal profile. Pages look similar to personal profiles, but they include useful tools for businesses, brands and organizations. Your fans can like your page to see updates from you in their News Feed, which is something they can’t do for personal profiles.

2. Add a recognizable profile picture.

Pick a profile picture that your customers will be able to recognize. For example, your company logo or a head shot of yourself if you’re an entrepreneur. In addition, your profile picture is the thumbnail image that gets displayed beside all your Facebook Page updates. Be sure to choose wisely!

3. Add a great cover photo. 

Are you hosting an event that you want people to know about? Make it your cover photo! The point of a cover photo is to capture the attention of new visitors and encourage them to explore and learn more about your business.

4. Optimize your “About” section.

This is one of the first places people will look when they visit your page! Make sure you give a detailed description of your page and what your business is about.

5. Choose a call-to-action button.

You are able to choose from seven pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”). Once you’ve selected a call-to-action, link it to any website that aligns with your business’ goals.

6. Post at the best times for your audience.

Facebook is all about trial and error. You may find that it’s better to post on certain days and at certain times. Here are the best times to post on Facebook:

12:00-1:00pm on Saturday’s & Sunday’s
3:00-4:00 pm on Wednesday’s
1:00-4:00pm on Thursday’s and Friday’s

7. Post your blog content.

Your fans prefer to read content that is original, helpful, interesting and relevant. Make sure you post your best content!

8. Prioritize quality over quantity.

Many people feel the need to constantly post content. Take the time to craft interesting, engaging content that your fans will love.

9. Use Facebook Insights.

Facebook Insights is a tool that allows you to measure and analyze your content. It can help you understand which content is gaining the most reach and engagement.

10. Schedule your posts in advance.

Using a social media management dashboard such as Hootesuite is a great way to schedule your Facebook posts (and other social media posts) in advance.

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