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The truth about sales and success

March 11, 2021 @ 1:30 pm - 2:00 pm

Join us for an introductory workshop about setting your business up for success!

The most important part of all of our businesses is also the most overlooked and undervalued. Sales! If we don’t have potential buyers interested in our offerings or assumptions, everything else in the business will fail. When I say sales, I don’t mean just transacting – I am talking about all of the communications and touch points that intentionally lead your prospect to some desired outcome in a specific time frame. Especially early on, outbound communications by a co-founder are the most valuable communications your company will make. I am looking forward to setting 3 simple sales goals with each of you and logging outbound communications in a very simple google sheet. You know what they say – if you have ten quality conversations per day with potential buyers you can take the rest of the day off. Nothing else matters if you aren’t always filling and progressing your pipeline.

NOTE: Registrants will be sent Zoom coordinates 24 hours before the event.

About the presenter:

Jonathan Ladha has co-founded three companies and worked in sales for more than 10 years. He is passionate about competitive sailing and coached a team in Kingston during 2019 that went on to win a bronze medal at the Pan Am Games weeks later.

About Queen’s Partnerships and Innovation

Queen’s University’s Partnerships and Innovation (QPI) team supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact. The QPI team develops and facilitates partnerships with industry, governments, not-for-profit organizations, and other academic institutions to advance the research enterprise at Queen’s and the commercialization and protection of inventions, and to strengthen the regional innovation ecosystem in Kingston and Eastern Ontario. With support from the federal government, the QPI team offers numerous services, resources and programs to support entrepreneurs, including those from Queen’s, and to accelerate the growth of startups and small to medium-sized enterprises (SMEs) within Kingston and Eastern Ontario.