Loading Events

« All Events

  • This event has passed.

The Power of Email Marketing: Small Business Strategies for Success

March 25, 2021 @ 10:00 am - 11:30 am

Join the WE-CAN community of women entrepreneurs to learn how to create and grow an email strategy that builds stronger client connections.

Does your business have an eNewsletter? In the past year, small businesses have been required to shift their focus to developing ecommerce-first strategies. As a result, entrepreneurs are recognizing the need to develop and maintain an updated contact list of clients and customers for use in email marketing.

In this 90-minute workshop, digital media specialist Jennifer Baker of Jennifer Baker Consulting will share the benefits of integrating email marketing, specifically MailChimp, into your online marketing strategy. She will also discuss how to focus more clearly on your audience, how to maintain a contact list, develop an email campaign, retarget key customers and understand email analytics.

By the end of this virtual session, you will be able to:

1. Describe the benefits of developing an effective email marketing strategy

2. Recognize the importance of maintaining an organized contact list

3. Implement tactics to develop an effective email marketing campaign

4. Identify key reporting analytics

This session will include time for a Q&A with Jennifer.

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at [email protected] if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Jennifer Baker provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.