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The Money Side of Business

March 8 @ 2:30 pm - 3:30 pm

This is an advanced session explaining the basic tools and techniques of financial management for a business owner.

We will discuss budget creation and monitoring, cash management, product/division/customer analysis, planning/forecasting, and trend analysis.


• What’s financial management?

• What tools can help operate my business?

• How do I determine if a product is profitable?

• What’s my most profitable product?

• Who are my most profitable customers?

• Why do I need a budget?

• How do I create and use a budget?

• What reports do I need?

• How do I tell where my business is heading?

Learning objectives:

• To be able to use financial management tools to evaluate their business and make

informed financial decisions

Speaker Bio

Edward Sawaya, B. Comm., CPA CA, CFA, CBV

Edward Sawaya is the founder and managing partner of Sawaya CPA, a tax and advisory boutique firm focused on providing a holistic advisory approach to its clients, mostly small and medium-sized business owners. Please visit our website at for more information.

A high-energy, disciplined professional, Edward Sawaya is a seasoned real estate development and finance professional with over 25 years of a diverse financial and business career, mainly in the real estate development and infrastructure arenas. Between 2018 and 2021, Edward has acted as a strategic advisor and a senior executive in a Chief Operating Officer and a Chief Financial Officer capacities and roles for various real estate developers in the Greater Toronto Area.

Edward was a Vice President at Borealis Infrastructure (part of OMERS, a large Ontario-based pension fund), the pre-eminent global firm in the infrastructure asset class. During the 7 years he spent at Borealis, Edward worked on numerous transactions totaling over $10 billion in the energy, transportation, healthcare and telecommunications industries amongst others.

Edward spent over 5 years with an international accounting firm (Ernst & Young) where he was part of the Transaction Services and Auditing departments. While in the Transaction Services department, Edward worked on due diligence engagements totaling more than $8 billion in different industries including financial institutions, real estate, and telecommunications in Canada, the United States and Europe.

Edward graduated from the University of Ottawa with a Bachelor of Commerce. Edward is a Chartered Professional Accountant (CPA, CA) and a holder of the Chartered Financial Analyst (CFA) designation. He is also a Chartered Business Valuator (CBV).