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SEO 101 for Women Entrepreneurs

April 22, 2021 @ 10:00 am - 11:30 am

Gather with other women entrepreneurs to learn how to use Search Engine Optimization (SEO) to improve your web site’s ranking on Google.

How can you get your business to appear higher in the search rankings when people are browsing Google? Search Engine Optimization (SEO) is a strategy each business owner needs to consider for her website.

Join us for a 90-minute workshop with Catherine Colasimone of The Small Social Company to learn more about the basics of SEO.

In this workshop, you will:

– Learn what SEO is and how it works

– Understand the dynamics of web searches

– Recognize the impact of strategic content writing for your web site

– Gain insight on how to maximize link building

– Understand the importance of page optimizations

– Gain tips and tricks to help your web site rank higher on Google

… and more!

This workshop will also include a Q&A session with Catherine.

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at [email protected] if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Based in the Kingston area, The Small Social Company supports small businesses and startup companies with their online advertising and social media presence.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.