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Products & Pricing: Building Your Product Portfolio and Pricing Strategies

April 13 @ 10:30 am - 12:00 pm

A product portfolio is the collection of all the products and services offered by a company.

Analysis of the portfolio provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products.

A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.

In this webinar we will cover:

  • Product Portfolio Development
  • Pricing Strategies
  • Revenue Sources
  • Calculating Direct Costs
  • Calculating Cost of Goods Sold
  • Calculating Break-even Point
  • Determining Mark-up

Duration: 90-minutes

Includes: Workbook