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Products & Pricing: Building Your Product Portfolio and Pricing Strategies
April 13, 2022 @ 10:30 am - 12:00 pm
A product portfolio is the collection of all the products and services offered by a company.
Analysis of the portfolio provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products.
A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.
In this webinar we will cover:
- Product Portfolio Development
- Pricing Strategies
- Revenue Sources
- Calculating Direct Costs
- Calculating Cost of Goods Sold
- Calculating Break-even Point
- Determining Mark-up