In this 2-hour, interactive workshop, attendees will focus on using market research methods to further identify their customers, competitors, and market size. In addition to learning the theory behind key market research principles, this workshop will cover strategies and tools that can be implemented right away.

While no prerequisites are mandatory for this workshop, attendees will get the most out of the session if they have attended Market Research 101!

Marina J. Darling Bio – KEDC/SLC Workshops

Marina Darling is a dynamic communicator with a passion for driving innovation, creating value, and stimulating economic development through conscious and impact-driven enterprise. She holds a BA (Hons.) in Philosophy from Queen’s University and a Master in Management Innovation and Entrepreneurship from the Smith School of Business at Queen’s University. Marina’s knowledge is complemented by diverse experiences including her time as an Entrepreneurship Intern in the Queen’s Innovation Connector Initiative, as founder of her boutique Content Strategy and Consulting Business, Darling Adventure Creative, and as the Program Manager, Certificate Programs in the Centre for Social Impact at the Smith School of Business. Marina brings her experience in design thinking, marketing, market research, and strategy to her workshops and endeavors.