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Integrated Marketing Communications Strategies
August 18, 2022 @ 11:00 am - 12:00 pm
Having an integrated marketing communications strategy is the difference between advertising on purpose and getting lucky.
Topics Discussed
– Identify Different Marketing Communication Methods
- Content Marketing
- Email Marketing
- Social Media Marketing
– Develop a Marketing Communication Plan
- Audience
- Content
- Cadence
– Understand the Customer Decision-Making Process
- Recognize a problem
- Search for information
- Identify products and services that can solve the problem
- Choose which alternative they will buy
- Assess the after-the-sale experience
– Implement Your Marketing Communication Plan
- Content Calendar
- Automation Software
- Stay on Top of Trends