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Integrated Marketing Communications Strategies

August 18, 2022 @ 11:00 am - 12:00 pm

Having an integrated marketing communications strategy is the difference between advertising on purpose and getting lucky.

Topics Discussed

– Identify Different Marketing Communication Methods

  • Content Marketing
  • Email Marketing
  • Social Media Marketing

– Develop a Marketing Communication Plan

  • Audience
  • Content
  • Cadence

– Understand the Customer Decision-Making Process

  • Recognize a problem
  • Search for information
  • Identify products and services that can solve the problem
  • Choose which alternative they will buy
  • Assess the after-the-sale experience

– Implement Your Marketing Communication Plan

  • Content Calendar
  • Automation Software
  • Stay on Top of Trends


Small Business Centre
284b Wallbridge Loyalist Road, Belleville, ON K8N 5B3
Belleville, K8N 5B3 CA
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