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Google Ads 101

January 28, 2021 @ 10:00 am - 11:30 am

Wondering what Google Ads is all about and how it works? Join the WE-CAN community of women entrepreneurs and make this tool work for you.

In our digital era of online brand building and e-commerce, standing out from the competition is key to driving traffic to your web site and converting leads into sales.

In this 90-minute workshop, you’ll learn how to use Google Ads in your business to increase online exposure and get better results from your campaigns.

Experts Julilyn Woods and Catherine Colasimone of The Small Social Company will help participants understand how to harness the power of Google Ads. (Yes, it’s possible even if you’re not an online expert!)

If you’re just getting started with Google ads, this workshop is for you.

Join us to learn:

* What Google Ads is and how it works

* How to set up your own ad account

* How to find the right keywords for your ads

* How to launch your first Google ads campaign

* How to monitor your campaign results

* And how to tweak your Google Ads campaigns to get the best results

PLUS how to write engaging copy that will bring more traffic to your website!


Based in the Kingston area, The Small Social Company supports small businesses and startup companies with their online advertising and social media presence.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women’s Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.