 This workshop is for merchants who want to take advantage of the powerful sales channel of email marketing for their Shopify store.

• Why email marketing is effective for ecommerce businesses

• User onboarding

• Lead nurturing

• List segmentation

• Cross-selling and upselling

• Campaign ideas and examples

• Legal rules

• Best software options

 Josh Decaire has spent the past 4 years filling multiple roles with Shopify Expert software and marketing companies in addition to operating his own business providing services across website and ecommerce development, custom plugin development, marketing and advertising, and more.

 He recently co-founded One Brick Digital with local entrepreneur and branding expert Melissa Eapen, and together they work with small and medium sized businesses of all kinds, helping them with their brand strategy, online presence, and ecommerce and digital marketing efforts.