In this discussion we will focus on the many ways you can advertise a new business online. The methods you choose should depend on your industry, level of competition, budget and service area. By strategically identifying which avenues will produce the best ROI you can become more efficient with your budget.

• Digital Ad Campaigns (Google)
• Social Media (Both content & Advertising)
• SEO
• Content Marketing

ABOUT THE PRESENTER

Born and raised here in Kingston, Cody attended St. Lawrence College graduating from the Business Administration /Marketing program in 2007.

His background ranges from managing high-risk sports facilities such as indoor skateparks and SkyZone Trampoline parks to designing and executing marketing/events for multimedia companies like Electronic Arts and Disruptive Publishers in Vancouver. For the last 3 years he has focused on growing Website Design Kingston (WDK) into South-Eastern Ontario’s largest and most successful development agency

ABOUT PARTNERSHIPS AND INNOVATION

Queen’s University’s Partnerships and Innovation (QPI) supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.