In this hands-on workshop, participants will learn the fundamentals of creating a social media marketing plan that drives results; designed for small business owners and entrepreneurs who want to harness the power of social media to grow their business.

The workshop will cover the basics of social media marketing, including:

• how to create engaging content
• schedule posts
• and measure success.

Participants will also learn about the different social media platforms and how to select the right channels for their business. During the workshop, participants will have the opportunity to work in small groups to create their own social media marketing plan.

By the end of the workshop, participants will have a better understanding of how to create a social media marketing plan that aligns with their business goals and engages their audience. They will have created their own social media content calendar, with a plan for scheduling and measuring the success of their social efforts.

Light refreshments and coffee provided.

Workshop facilitator: Toby James leader of the Digital Service Squad. The Digital Service Squad for Lanark County is coordinated by Valley Heartland.