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Content marketing: Storytelling to drive your brand and win new customers

October 13, 2020 @ 1:00 pm - 2:30 pm

hosted by Carissa Cosgrove of Shopify

From creating your brand’s unique value proposition to writing your product description, storytelling is an art and doing it successfully will help you capture sales along with customer loyalty. In this workshop, you’ll learn how to make your brand distinct and how to communicate why shoppers should buy from you in your About Us and Product pages to drive conversions.

Carissa Cosgrove has worked with thousands of businesses as a consultant, editor, content creator, and more recently as the Community Manager for Shopify in Kingston. As an entrepreneur working for an agile e-commerce company, she engages daily with the challenges business owners face and works to make commerce better for everyone.