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Content Marketing for Women Entrepreneurs

January 5 @ 3:00 pm - 4:30 pm

Join the WE-CAN community of women entrepreneurs to learn how to create effective content marketing for your business.

Do you struggle to create engaging and inspiring content for your business’s social media? Heck, do you struggle to make any type of content?

Social media is an essential marketing tool for most businesses today, so the task of generating effective content that gets noticed by the right audiences has become a growing challenge for business owners.

In this 90-minute webinar, you will have the opportunity to learn more about how to create engaging content, as well as strategies to effectively manage your business content.

Discussion will focus on setting content goals, generating amazing content ideas and time-saving strategies and tactics.

By the end of this workshop, participants will be able to:

* Describe the benefits of developing content marketing goals

* Understand the key tools to assist in content generation

* Identify time-saving strategies and tactics that apply to their own business

PLUS stay tuned for an exciting announcement about how YOU can work with Jennifer on your business content strategy for FREE!

Live Zoom transcription will be enabled during this event. Should you require other accessibility supports, please email [email protected] as soon as possible since advance notice is necessary to arrange for some accessibility services.

NOTE: Registered attendees will be emailed a Zoom link to the online session by separate email prior to the event.


Jennifer Baker provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.