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Cause Marketing: Navigating Social Causes as a Business

July 29 @ 12:00 pm - 2:00 pm

Are you looking for clarity and confidence as you navigate your small business messaging during these unprecedented times?

Are you looking for clarity and confidence as you navigate your small business messaging during these unprecedented socio, health and economic challenging times?

Then join us, for a live and educational discussion designed to help business owners get practical tips to learn how to successfully navigate through unusual times and social causes.

Along with the all-too-familiar stresses related to COVID-19, we are also seeing global conversations such as Black Lives Matter, #MeToo, LGBTQ+, and the concerns of Indigenous Peoples, along with face masks and statues becoming political issues.

How can your business be a part of these conversations?

When do you chime, and when do you listen?

Are you willing to risk losing customers based on your stance on these issues?

Do you know what types of communication approaches you might want to explore to convey your message?

This panel will explore brand authenticity around these issues and help your business understand how you could navigate potentially controversial waters.

The Host – Jacquie Costron

Jacquie is a Founding Partner of Costron + Co. a boutique firm that helps entrepreneurs and small business owners build the business and life they desire – creating Clarity, Confidence + Calm.

She draws on 25+ years in finance and small business coaching to help entrepreneurs thrive and guide them through a signature program, the Kairos Journey©. This program encompasses; workshops, one-on-one coaching, and mastermind groups that help entrepreneurs fan the flames so they can connect their purpose with their cash flow.

If you want to become clear on what you want and create a plan to make it happen then connect to Costron + Co. so your income and purpose can become aligned.

Panelists

Dr. Muhammad Sani

Dr. Sani’s past experiences included roles as an International Education Consultant, Communications Officer and Intercultural Support Facilitator with a settlement organization in Winnipeg, Strategic Initiatives Assistant with the City of Kingston, Political Policy Consultant with the Nigerian Government. He is also currently the Coordinator for Kingston Immigration Partnership (KIP) at the Kingston Community Health Centres (KCHC). Prior to that, he was an Adjunct Faculty at both Queen’s University and St. Lawrence College.

He has a Ph.D. in social sciences, an M.A. in communications and a graduate certificate in international affairs from universities in the United States.

Kendra Deen

Kendra is a marketing consultant with over 15 years of experience elevating brands through strategic marketing and communication.

Having worked in a diverse set of industries, from international non-profits to one of the largest law firms in the world, she now focuses on bringing high-level marketing to small businesses.

Kendra is also a professional photographer with a background in web design.

Adam Walker

Adam Walker has been a communications professional for over 20 years. As an external consultant, his clients have included national and multinational corporations such as Gordan Food Service, Dundee Precious Metals, Marine Harvest, CanWel Distribution, Crane Supply, and Weston Bakeries.

For the last 10 years Adam was the Director of Marketing and Communications at the Faculty of Engineering and Applied Science at Queen’s University. In 2020, Adam returned to consulting, with a focus on stakeholder communications.

Joseph Brant

Raised on the Tyendinaga Mohawk reserve, Joseph Brant earned his undergraduate degree in business administration from Belmont University in Nashville, Tennessee and has an MFA in Creative Writing from the Institute of American Indian Arts in Santa Fe, New Mexico.

A member of the LGBTQ community, he recently returned to Kingston after developing and executing the launch of a print and digital magazine in Mexico. He has also worked extensively in post-secondary education, currently with the Aboriginal Access to Engineering initiative at Queen’s University.  

Joan McLeod

Joan McLeod, M.A., Dipl.N.Sc. is Cofounder and CEO of Conflict Navigator, Inc. She partners with inspired leaders, project teams and communities needing change, providing conflict analysis, training, and support for Conflict First Aid™

Kelly Weiling Zou

Kelly is passionate and dedicated to systemically creating sustainable environmental and social progress. Her academic career and community-based initiatives are centered around environmental sustainability and combating structural violence enacted against marginalized communities.