Loading Events

« All Events

  • This event has passed.

Boosting Your Business Using Social Media

May 1, 2020 @ 10:00 am - 11:00 am

Gather with other women entrepreneurs for an online workshop designed with beginner and intermediate-level users of social media in mind.

Now more than ever, social media plays a key role in boosting your business activities, and connecting you with your core customers and clients.

Businesses of all shapes and sizes can benefit from a strong presence on social media, but first you need to know what it is and how to make it can work for you.

In this webinar, participants will be introduced to a variety of popular social media tools as well as essential terminology.

Drawing on local and national examples, the presenter will discuss effective content creation and curation.

BONUS: an overview of Facebook and Instagram advertising will also be presented.


• Beginner to Intermediate

Learning Objectives:

By the end of the webinar, participants will be able to:

• Determine the ideal social media platforms for their business.

• Understand essential social media terminology, including likes, hashtags, shares and retweets.

• Construct effective content for their business social media posts, as well as the ideal time and frequency.

• Recognize the potential of using paid social media advertising on Facebook and Instagram.

NOTE: Attendees will be emailed a Zoom link to the online session the day before the event.

ABOUT the WE-CAN PROJECT: The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women’s Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.


Jennifer Baker provides quality training on social media to businesses of all sizes.

Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business.

Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.