In the presentation I would seek to cover topics such as:

• What is a blog?
• Who reads those things anyway?
• What blogs can offer your business
• Who should blog, and when?
• What you should be writing about?
• Tips for great writing

Shaun Bernstein is an award-winning blogger, and owner of The Write Stuff Agency. A former employment lawyer and journalist, he now works with small businesses helping them improve their online presence through interesting and engaging content.