Many of us think way too hard about the selling process, especially early on. It’s just a series of mini conversions! Pre-launch startups need to ask prospects to spend time on surveys. Startups in the launch phase need to generate awareness, and companies in growth stages need to open new channels. In most cases founders are asking prospects to spend time and or money on something for the first time.

In this presentation I hope to get you thinking about what exactly you want your prospect to spend time and or money on, and the number of mini conversions you need along the way.

NOTE: Registrants will be sent Zoom coordinates 24 hours before the event.

About the presenter:

Jonathan Ladha has co-founded three companies and worked in sales for more than 10 years. He is passionate about competitive sailing and coached a team in Kingston during 2019 that went on to win a bronze medal at the Pan Am Games weeks later.

About Queen’s Partnerships and Innovation

Queen’s University’s Partnerships and Innovation (QPI) team supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact. The QPI team develops and facilitates partnerships with industry, governments, not-for-profit organizations, and other academic institutions to advance the research enterprise at Queen’s and the commercialization and protection of inventions, and to strengthen the regional innovation ecosystem in Kingston and Eastern Ontario. With support from the federal government, the QPI team offers numerous services, resources and programs to support entrepreneurs, including those from Queen’s, and to accelerate the growth of startups and small to medium-sized enterprises (SMEs) within Kingston and Eastern Ontario.