Use these three marketing fundamentals to guide your marketing decisions and create marketing campaigns that convert customers into lifetime fans.

1. Marketing is about finding and understanding a market in need

2. Effective Marketing Ways to Improve Communication With Your Customers

3. What is Educational Marketing & How to Use it to Grow

1. Marketing is about finding and understanding a market in need

Finding a market in need involves these things:

• Understanding who the ideal customer is for your product or service
• Understanding where those people spend time and how they choose to spend their money
• Understanding how to place educational content in front of those people to help them understand why you’re the best option for them.
• Understand your market
• Look at your competitors – how are they marketing to customers
• Where customers are spending their time and what their spending habits are
• Research how they make their buying decisions
• Utilize this information to create a true marketing strategy

Presented by Andrew McFee the General Manager of AMS Digital

https://amsdigital.ca/

2. Effective Marketing Ways to Improve Communication With Your Customer

Marketing is a process of communication more than anything. Communication is about understanding each other’s point of view, not telling the other party why you’re right. It’s about communicating with your customers to ask what they want. It’s about learning about how you can serve them better.

• Find ways to best communicate with them

o Offer a lead magnet, ask for direct feedback on that lead magnet, and ask them how they would ideally see their problems solved

o Utilize both means of communication as a company, tell them about what you offer as well as asking for their input.

• Utilize current channels of communication that you have to gain valuable insight and information about your customers
• Define and understand your audience
• Tell a story
• Focus your message
• Create a dialogue – conversation with your audience

Presented by Josh Edwards the CEO of OSM

https://myosm.ca/

3. What is Educational Marketing & How to Use it to Grow

Educational marketing is a marketing tactic that educates prospects on the value of the results they can get from using your products or services. It describes the process of teaching your leads about a certain topic or industry that can guide their purchasing decision.

Educational Marketing Strategies to Help You Grow

• Come up with a customer persona
• Create content that puts your customers first
• Choose the right content delivery options
• Connect with your audience effectively
• Build your content marketing team

Presented by Katrina MacDonald Co-Founder of KASAMA

https://www.kasama.ca/