Crystal Hawkins | Advisor
Crystal Hawkins is a revenue strategist and leadership advisor specializing in Sales–Marketing alignment, go-to-market strategy, and enablement for growth-stage organizations. As the Founder of CAL Strategies, she partners with small and mid-sized companies to strengthen revenue operations, streamline cross-functional communication, and equip teams with the tools and processes they need to scale sustainably.
Crystal blends strategic insight with hands-on execution, working closely with leadership teams to assess organizational gaps, design clear GTM plans, and coach teams through implementation. Her approach is collaborative, empathetic, and rooted in the belief that strong relationships drive strong results.
Beyond consulting, Crystal mentors emerging sales leaders, facilitates workshops on cross-functional alignment, and advises executives navigating team restructuring, new product launches, and shifts in buyer behavior. Her work consistently focuses on building healthy revenue ecosystems where people, strategy, and execution are aligned.
She lives by the belief that “the effect you have on others is the most valuable currency”—a principle that guides every client engagement and leadership interaction.
