A Handy Character Count Guide For Social Media Posts
When it comes to writing social media posts, one of the most common questions people have is: What is the character limit on A, B and C? We’ve created a guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn and Instagram.
Blog Posts
• Ideal Headline Length: 8 – 12 words and under 70 characters.
• Ideal Blog Post Length: 1,600 words or 7 minutes to read.
• Ideal Title Tag Length: 70 characters or fewer.
• Ideal Meta Description Length: 155 characters of fewer.
• Maximum length of a status update: 63, 206 characters.
• Ideal length of a status update: 40 characters.
• Ideal length of a video: 30-45 seconds long.
• Tweet: 140 characters max.
• Comment with a Retweet: 116 characters max.
• Link in a Tweet: Takes up 24 characters (leaving 116).
• Image/GIF/Video in a Tweet: Takes up 25 characters (leaving 115).
• Link + Image/GIF/Video in a Tweet: Takes up 47 characters (leaving 93).
• Ideal Tweet Length: 100 characters without a link; 120 characters with a link.
• Ideal Hashtag Length: Under 11 characters; shorter if you can. Use 1-2 hashtags per tweet.
• Video Duration in a Tweet: Up to 30 seconds.
• Professional Headline: 120 characters max.
• Summary: 2,000 characters max.
• Position Title: 100 characters max.
• Status Update: 600 characters max.
• Profile Bio: 150 characters max.
• Image Caption: 2,200 characters max, but it cuts off in users’ feeds after 3 lines of text.